Who We Are

Who we are

A trusted executive learning practice

APL is a specialist professional and executive learning practice with direct, active relationships across more than 250 of the world’s leading universities, business schools, research institutions and specialist professional learning organisations — including some of the world’s largest education companies and global business schools. As the professional learning and development arm of leading Saudi Arabia-based education consultancy, UKuni Group, APL delivers programmes across government, business and institutions worldwide. The experience, institutional connections and insight accumulated across the Group over many years are integral to how APL was built — and transfer in full to every programme it designs and delivers. Every relationship in that network is direct, longstanding and active. Every subject-matter expert and delivery partner engaged through APL is selected based on genuine domain authority and an established working relationship. APL takes complete, end-to-end accountability for every engagement it accepts — from the first conversation through to final evaluation. Each programme is built from first principles around the specific requirements of the commissioning organisation, with the right expertise assembled for that purpose.

From single executive programmes to complex multi-cohort delivery, APL designs, structures and delivers capability that lasts.

Our direction

Built Around Leadership, Built for Impact

Our Mission

To connect Saudi Arabia’s organisations, ministries and institutions with world-class executive education — delivered with cultural precision, measured by lasting impact.

Our Vision

To be the world’s most trusted gateway between organisations’ leadership development needs and the world’s premier academic institutions and business schools — building capability that lasts.

Historic university building
Vision 2030 Alignment

Building capability that serves national priorities

Saudi Arabia’s Vision 2030 is one of the most ambitious national transformation programmes in the world — and one of the most demanding environments in which to build leadership capability at scale. APL has been at the heart of that challenge for nearly two decades. That experience — working with government ministries, national institutions and corporate clients across the Kingdom — informs everything APL brings to clients globally. The relationships are direct and senior. The understanding is real. And the academic partnerships that make delivery possible are among the strongest in the region.

Vision 2030 is where APL proved its model. The world is where APL now applies it.

Our approach
Core Strengths

The APL Advantage

  • 01

    Trusted Relationships

    17+ years of government, corporate and institutional relationships — built across the Middle East and extending globally. Access, credibility and cultural understanding that no newcomer can replicate.

  • 02

    Direct Access

    Authentic, long-standing partnerships with world-leading universities, business schools and industry institutions — not aggregated access or resold programmes. Direct means direct.

  • 03

    Cultural Alignment

    World-class leadership capability built for the context in which it will be applied — not adapted to it after the fact. APL delivers international standards with deep regional and cultural understanding.

  • 04

    Measurable Impact

    From micro-credentials to executive leadership development — every programme is designed to build capability that lasts and becomes a lasting organisational asset.

  • 05

    Impeccable Partnerships & Connections

    Direct relationships with the world’s leading universities, business schools, industry institutions and subject matter experts — selected for genuine domain authority, not directory listings. The network that makes the difference.

Proven Value

Why clients choose APL

01

A Trusted Source & Partner

  • APL is a trusted partner — with the institutional relationships, the cultural knowledge and the delivery infrastructure to take complex capability requirements from first conversation to final evaluation. Clients come back because the programmes work.
02

Bespoke by Default

  • Every engagement is structured around your organisation's specific capability requirements — not a standard offer dressed up as bespoke.
03

Single Point of Accountability

  • One team, one relationship, from first conversation to final evaluation.
04

Direct Institutional Access

  • Direct institutional partnerships with world-leading universities and business schools. Not resold programmes, not aggregated access. Direct means direct.
Leadership

To discuss your organisation’s requirements, contact a member of the team below.

Andrew Mansfield

Managing Director, APL

E: a.mansfield@aplearn.co.uk T: +966 549 902 785

Ahmad Aljarba

Senior Regional Manager, APL

E: a.aljarba@aplearn.co.uk

Amel Ibrahim

Regional Manager, APL

E: a.kefle@aplearn.co.uk T: +966 593 347 828

Our Credentials

Accredited, audited and independently verified

British Council Licensed · ISO 9001:2015 Certified · CPD Accredited · CMI Accredited · ILM Accredited

Senior Advisory Board — King’s College London (2025)
Sole official representative of the University of Manchester in Saudi Arabia
Close working relationships with governments, corporations and academic institutions worldwide

Where We Operate

Offices across the Kingdom and beyond

Ready to accelerate your team?

Connect with APL today.

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